Ignite! 1-day Sustainable Start workshop

How to apply Systems Thinking for Sustainable, Just, and Regenerative Business Model Design?

December 7
10:00 - 17:00

How to Apply Systems Thinking for Sustainable and Regenerative Business Model Design?

December 7
10:00 - 17:00

Why join this workshop?

Sustainability is the imperative mindset, practice and strategy
for success in the 21st century.

In the light of global environmental issues, social instability, and economic uncertainty; companies in every sector are facing severe insecurities about the continuity of their business if they fail to adapt to the changing circumstance. Changing consumer preferences, more stringent laws and regulations, and decreasing resource availability are just a few of the things helping businesses around the world wake up to the necessity to improve their sustainability performance. And once the desire to improve is there, the big question that emerges is: how?

Integrating sustainability in your business strategy is essential to minimise risks, decrease (hidden) costs, and increase growth opportunities through innovation. To do so, effective design and development tools are crucial to clearly identify, analyse, and improve your impact, and secure a sustainable business model design. Unfortunately, current business development tools simply don’t cut deep and wide enough to realize the necessary change.

The Sustainable Start Business Model Canvas Methodology helps you to approach your business from a systems thinking perspective and remodel your business in line with scientifically proven principles for sustainable 21st century business success.

What will you do and learn?

Map, Check, and Innovate your Business Model 4 Systemic Sustainability

Using participatory methods, trigger questions and complimentary templates we help you embed simple systems thinking concepts, principles, and goals for sustainability throughout every building block of your business model. Our 3-step process helps you Map, Check, and Innovate from 4 systems thinking perspectives:

1. Universal Human Needs
How might we understand the real needs of our customers and satisfy them throughout changing contexts?

2. Social Sustainability and Resilience
How might we grow social and organisational resilience and support trustworthy relationships with all our stakeholders?

3. Ecological Sustainability and Circularity
How might we create eco-regenerative and circular solutions and close the loop throughout our product-service lifecycle?

4. Strategic Direction & Prioritization
How might we thrive in business by navigating complex 21st-century challenges more strategically and effectively?

“The Sustainable Start Business Model Canvas Methodology helps you apply 4 systemic perspectives to map, check, and innovate your business model and make sure you satisfy universal human needs, create value for society and the environment, ánd strategically navigate our fast-changing 21st century context more successfully.”

Thomas van der Molen - Founder Sustainable Start

How much is your investment?

We want to make it possible for everyone that wants to be there, to be there. That's why we have 3 different pricing options.

Budget: € 99,-*

Students, (social) entrepreneurs, freelancers, changemakers, everyone paying out of their own pocket.

Normal: € 199,-

Startup founders and teams, SME business owners, consultants, everyone who can afford or deduct as costs.

Corporate: 299,-

In-house innovators, senior leaders, (CSR) managers, everyone who has someone else to pick up the bill.

Coffee/Tea & Veggie Lunch are included!
excl. VAT
* those choosing the budget option might be asked to help out with some practical support during the workshop

Your Business Model at the center of attention?

Apply for a spotlight seat! Indicate your interest during the signup process and we’ll contact you asap. First come first serve if you meet all criteria.

In our upcoming 1-day workshop we will apply the Sustainable Start Canvas Methodology to your own business projects! We have space for a maximum of 4 business projects to benefit from being the center of attention, analysis, and creativity.

If you’d like to grasp this unique opportunity to gain some valuable new perspectives, insights, and ideas on your business we’d like to have a call with you to learn more about your business and help us tailor the workshop to your industry, challenges, and opportunities.

Who should join this workshop?

-(Social) Entrepreneurs
- Startup(s) (Founders)
- SME decision-makers
- Consultants & Trainers
- Innovators
- Changemakers

Simply put: everyone eager to make business more sustainable.

Understand how serious our current situation is, and are positive about the potential to make a difference,
want to integrate sustainability at the core of (their) business model, to create systemic triple value.

The Sustainable Start Methodology can be applied to (business) organizations of any size and in any sector.

What exactly will we do in the workshop?

When: 7 December 2019
Time: 10:00 - 17:00
Lunch around 13:00

10:00 - 13:00 Morning Program

Step 1 - Map!

  • Welcome & Introductions: our background story; participants; projects to work on.
  • Theory: Applied systems thinking for sustainable business (model) innovation.
  • Mapping current business model with the ‘Systemic Business Model Canvas 4 Sustainability’.

Using a variety of specially designed templates, trigger questions grounded in sustainability principles and proven frameworks, we’ll guide you to explore the following:

  • 1.1  Universal Human Needs
    Which Universal Human Needs does our Product/Service satisfy for our target audience? How?
  • 1.2 Social System Actors
    Which Social System Actors (all direct & indirect stakeholders) do we relate with throughout our value chain? Where are they located?
  • 1.3 Ecological Input & Output
    Which input do we require throughout our value chain? Which output do we generate throughout the life cycle? Which ecological systems are impacted? In which way?
  • 1.4 Strategic Direction & Capital
    What’s our vision of success? Which values do we build on? How do we define our purpose and core ideology? Which Key Performance Indicators do we use to measure success? Which types of capital do we depend on?

13:00 - 13:45 Lunch

13:45 - 17:00 Afternoon Program

Step 2 - Check!

  • Theory: 8 Sustainability Principles of the ‘Framework for Strategic Sustainable Development’.
  • Exploration of two example products/services through the lens of the Sustainability Principles.

Using a variety of specially designed templates, trigger questions grounded in sustainability principles and proven frameworks, we’ll guide you to explore the following:

  • 2.1 Types of Satisfaction
    Which Universal Human Needs does our Product/Service negatively influence or impact?
  • 2.2 Social Sustainability
    How are we contributing to structural societal obstacles preventing people from meeting their needs?
  • 2.3 Ecological Sustainability
    How are we contributing to systemic increases of harmful substances that are degrading to ecological systems?
  • 2.4 Strategic Focus Areas
    What do we need to focus on? What’s most severe? What’s most structural or systematic?

Step 3 - Innovate!

  • Theory: Concepts and principles, business goals for sustainable business modelling.
  • Developing design constraints for sustainable innovation.

Using a variety of specially designed templates, trigger questions grounded in sustainability principles and proven frameworks, we’ll guide you to explore the following:

  • 3.1 Synergic Satisfaction
    How might we improve the satisfaction we offer to our target audience by creating more synergy between our product/service and their universal human needs?
  • 3.2 Social Resilience
    How might we improve our social impact performance and enhance our capacity to adapt with agility to our fast-changing context.
  • 3.3 Ecological Circularity
    How might we improve our environmental impact performance and support regeneration of the ecosystems we depend on?
  • 3.4 Strategic Prioritization
    Do the generated ideas lead towards our vision of success? Do they allow space to pivot and change direction? Will it make sufficient ROI? What should we prioritize to do first?

Where will we be?

City: Amsterdam
Location details to be confirmed.


Discover the Sustainable Start Canvas Methodology!