Systemic Sustainable Business Modelling

Satisfy real human needs. Grow social resilience.

Integrate circularity. Strategize complexity.

Sustainable Start combined images

Systemic Sustainable Business Modelling

Satisfy real human needs.
Grow social resilience.

Integrate circularity.
Strategize complexity.

why?

sustainability is the imperative mindset, practice and strategy for success in the 21st century

Our world is becoming increasingly more complex. The sustainability challenges we face on global and local levels are interconnected. As the pressures of today’s global ecological crises, social issues and economic problems continues to increase, the need for organizations to redesign their business models in line with principles for sustainability is becoming more and more evident and urgent.

As the global population is expected to grow to 9 billion by 2050, how will we collectively deal with collective challenges like climate change, resource scarcity, and mass pollution of our water, soil, and air? And how will your business deal with supply chain insecurity, more regulations, increasing risks, rising costs for resources, and changing stakeholder demands?

To satisfy our needs, humans are dependent on themselves, others, and their environment. By taking a systems thinking perspective to sustainable business model innovation we are able to help you navigate upcoming sustainability challenges while fully enjoying the innovation opportunities that it presents.

Our Systemic Business Model Canvas and our consultancy, training, and facilitation services aim to help you integrate sustainability as the core driver of ánd for successful and strategic business development.

what?

integrating 4 scientific perspectives for systemic sustainability in your business model​ design
Pillar 1 Human Needs logo big www.sustainablestart.net

Value & Human Needs

Create synergistic products, services, and systems that satisfy universal human needs for the people you serve.

Pillar 4 Strategy logo big blue www.sustainablestart.net

Strategic Leadership & Agility

Navigate complex decisions to stay on course, flexible, and with clear benefits to the capital goals you want to achieve.

Pillar 2 Social logo big www.sustainablestart.net

Resilience & Social Sustainability

Grow healthy and trustworthy stakeholder relationships, teams, organizations, channels, value chains and networks.

Pillar 3 Ecology logo big www.sustainablestart.net

Circularity & Ecological Sustainability

Design for regenerative circular activities and renewable resource use throughout the whole life-cycle.

Pillar 1 Human Needs logo big www.sustainablestart.net

Value & Human Needs

Create synergistic products, services, and systems that satisfy universal human needs for the people you serve.

Pillar 2 Social logo big www.sustainablestart.net

Resilience & Social Sustainability

Grow healthy and trustworthy stakeholder relationships, teams, organizations, channels, value chains and networks.

Pillar 3 Ecology logo big www.sustainablestart.net

Circularity & Ecological Sustainability

Design for regenerative circular activities and renewable resource use throughout the whole life-cycle.

Pillar 4 Strategy logo big blue www.sustainablestart.net

Strategic Leadership & Agility

Navigate complex decisions to stay on course, flexible, and with clear benefits to the capital goals you want to achieve.

how?

3 steps to map, check, and innovate your systemic business model in one canvas
Map-SBMC4S-w-borders-sustainablestart.net-1.png

Map

Map your business model through 4 interconnected systemic perspectives.

Check.-SBMC4S-w-borders-sustainablestart.net-1.png

Check

Check and analyze your impact using simple scientific system principles for sustainability.

Innovate.-SBMC4S-w-borders-sustainablestart.net-1.png

Innovate

Innovate for sustainability with visionary detail and the big picture in clear sight.​

2 powerful leverage points to make all the difference in the world
nested systems - sustainablestart.net

Integrated Systems Thinking

From the smallest startups to the biggest multinationals, as organizations and as individuals - we are all parts of one complex, interconnected and inseparable whole, part of a larger social system, nested and fully dependent upon the flourishing of life within the biosphere of planet Earth. As such, to strategically solve complex business model challenges, we need to apply an integrated systems thinking approach.

sq leverage point _! - sustainablestart.net

Questions Before Answers

We leverage the power of asking the right questions at the right time and helping you explore and discover the sustainability of your business model. Every business model is unique, has unique challenges, and has unique answers. Our strategic trigger questions to map, analyse, and redesign your business model are grounded in systems thinking and sustainability science, assuring inherently better hypotheses.

who are we?

specialists in the big picture, strategists, innovators, and facilitators for change

Thomas van der Molen

Elissa Cardoso

We came together during our Master Strategic Leadership towards Sustainability, in the beautiful archipelago of Karlskrona, Sweden.

Here, Thomas laid the foundations for Sustainable Start with his thesis titled: ‘How to integrate Strategic Sustainable Development approach into the Lean Startup through the Business Model Canvas?’

Now, we divide our time between Europe (Amsterdam) and South-America (Rio de Janeiro) to share the knowledge, passion, and tools a systemic approach to sustainable business modelling.

We work with business of any size and sector, from visionary startups and purposeful accelerators to innovative SMEs and agile corporates. For larger challenges, we are able to draw on the expertise of our extensive global networks.

our services

we offer consultancy and coaching, training and courses, workshops, and facilitation

Masterclasses & Workshops

Ranging in time between 30 min to 3 hours to 3 days, masterclasses and workshops aim to inspire awareness of critical sustainability related business challenges, understanding how to apply systems thinking and sustainability principles to assess and analyse complex multidisciplinary challenges, and inspiration to innovate and (re-)design your startup vision, strategy, and business model – sustainable from the start.

Courses & Coaching

Our Systemic Sustainable Business Modelling Course takes you through each of the 3 steps of the methodology to fully map, check, and innovate your business model in a period of about 3-4 months.

For businesses, founders, and change leaders looking for continuous support, we offer coaching packages focused on strategy, leadership, stakeholder engagement, change management, and of course – business model design.

Consulting & Facilitation

To tackle your unique challenges in your specific context, we offer tailor-made sustainability consultancy and process facilitation to help integrate new ways of thinking, being, and acting in policy, practice, and culture – all with the aim to help you achieve the goals you’re reaching for.

For incubators and accelerators we additionally offer a tailored consultancy trajectory to integrate sustainability principles into their business incubation and acceleration programs, train the trainers, and enhance their startups’ success rate.

Download your Systemic Business Model Canvas for Sustainability.

  • 13 building blocks for a systemic perspective
  • Trigger Questions to map, check, and innovate
  • Printable b&w A1 size canvas high resolution
  • Free to use for any purpose

recent collaborations

we are proud to have worked with the following organizations

connect

get in touch and stay connected through the channels of your choice

" Success = Strategy + Innovation 4 Sustainability = Simplicity without Reductionism."

" Success = Strategy + Innovation 4 Sustainability = Simplicity without Reductionism."

Download your Systemic Business Model Canvas for Sustainability.

  • 13 building blocks for a systemic perspective
  • trigger questions to map, check, and innovate
  • Printable b&w A1 size canvas high resolution
  • Free to use for any purpose